Blue raspberry is a popular flavor, especially in candies, sodas, and frozen treats. It's often described as a tangy, slightly sweet, and somewhat artificial raspberry flavor. The flavor is not based on a specific species of raspberry, unlike something like "red raspberry."
The color blue was added to help it stand out from other raspberry-flavored products which typically used red dye. Early raspberry flavorings were often red, so using blue made the blue raspberry flavor distinctive and helped consumers differentiate it.
The "raspberry" component often includes a blend of natural and artificial flavor compounds, with some formulas even drawing inspiration from the Rubus leucodermis, also known as the whitebark raspberry or blue raspberry, although the flavor is not exclusively derived from this variety. The use of different flavor compounds and the addition of blue coloring created a unique taste experience.
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